The story
of innovation
The story of innovation
The initial idea was to solve problems for athletes,
and delivering to their exact needs has always been the best path
forward. Long-term vision for innovation at Nike is a world in which intelligent products adapt at the speed of sport to
improve an athlete’s performance.
The goal is to sharpen the precision fit of the Adapt BB forathletes, along with giving them access to more "digital
services" over time. Adapt for basketball is just the start,
as it plans to bring the technology to more sports in the
near future.
And, of course, Nike made it for people who wants to feel cosy all the time, no metter you are an athlet or a bank
emloyee.
They are personalized!
Imagine a cycle, where opting in creates data
about your activity to inform personalized
guidance . And as your
performance improves,
we can connect you to new product andservices
for your new goals — and the cycle continues.
They are personalized!
Imagine a cycle, where opting in creates data about your activity to inform
personalized guidance . And as your
performance improves, we can connect you to new product andservices for your new goals — and the cycle
continues.
They are personalized!
Imagine a cycle, where opting in creates data about your activity to inform
personalized guidance . And as your
performance improves, we can connect you to new product andservices for your new goals — and the cycle
continues.
The goal is to sharpen the precision fit of the Adapt BB forathletes, along with
giving them access to more "digital
services" over time. Adapt for basketball is just the start,
as it plans to bring the technology to more sports in
the
near future.
And, of course, Nike made it for people who wants to feel cosy all the time, no
metter you are an athlet or a bank
emloyee.
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